Inheritance and Dissemination of Cultural Collective Memory: An Analysis of a Traditional Festival

The traditional festivals in urban societies constitute public memory and are essential for constructing a sense of locality. Therefore, it is of great significance to study the collective memory of traditional urban festivals to promote the sense of locality. In this research, the Guangzhou Winter Jasmine Flower Market was selected as a case study. By examining the historical literature, and conducting field research and interviews, the collective memory of the Guangzhou Winter Jasmine Flower Market was classified and sorted from the perspective of the categories of collective memory. A collective memory graph of the Guangzhou Winter Jasmine Flower Market was constructed using Gephi complex network analysis software. By examining the rich memory content and hierarchical structure of the Guangzhou Winter Jasmine Flower Market, we can better understand and foster the function of traditional urban festivals as collective memory and achieve the sustainability of collective memory.