Green Entrepreneurial Orientation and Green Innovation: The Mediating Effect of Supply Chain Learning

As a combination of innovation and environmental development concepts, green innovation is of great significance to sustainable development. This article takes supply chain learning as an intermediary to examine the direct and indirect effects of green entrepreneurial orientation (GEO) on green innovation. This study builds a theoretical model among GEO, green incremental innovation, and green radical innovation, and uses empirical data from 416 enterprises in China for testing. The results show that corporate GEO has a positive impact on green incremental innovation and radical innovation. Supply chain learning has a significant positive effect on green incremental and radical innovation. In addition, corporate supply chain learning plays a mediating role in the relationship between GEO and green radical innovation, as well as plays a mediating role in the relationship between GEO and green incremental innovation. This study has an important contribution to enrich the theory of entrepreneurial orientation, green innovation, and supply chain learning, and is of great significance for managers to understand how to use GEO in the process of green innovation development.