Open AccessHow Older Consumers’ Perceived Ethicality Influences Brand Loyalty
Author(s) -
Alvin Eryandra,
Bertina Sjabadhyni,
Martina Dwi Mustika
Publication year - 2018
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/2158244018778105
Subject(s) - affect (linguistics) , brand loyalty , advertising , brand awareness , business , brand management , product (mathematics) , mediation , marketing , brand extension , psychology , geometry , mathematics , communication , political science , law
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