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This research examines the framing of health care and immigration policy debates by high profile cable television (TV) pundits on FOX News and MSNBC. The study uses an interpretive framework to apply Lakoff’s (2006) conceptualization of “freedom” as a contested idea within political discourse in the United States. Qualitative content analysis was used to examine 322 TV transcripts. Findings indicate that in both the health care debates of 2009 and immigration debates of 2010, conservative and progressive cable TV pundits overtly drew on deep frames that produced inherently contradictory conceptualizations of “freedom” in political discourse. Conservatives framed government health care as an intrusion on personal freedom, yet applauded government intervention on the issue of immigration in the name of security, whereas progressives framed access to health care as security for the greater good, while viewing immigration legislation as racial profiling and a violation of personal freedom. Employing a qualitative approach to the study of cable TV pundits provides insight into how framing processes are communicated and reinforced in the midst of political debate.

Progressive and Conservative “Freedom” Through the Lens of FOX and MSNBC