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Business and Academic Interests in the Maintenance of Standards in Online Higher Education
Author(s) -
Paul Kingsley,
Taly Sharon
Publication year - 2014
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/2158244014564342
Subject(s) - reputation , degree (music) , value (mathematics) , higher education , inflation (cosmology) , drop out , psychology , public relations , marketing , mathematics education , social psychology , economics , sociology , political science , business , demographic economics , social science , mathematics , economic growth , statistics , physics , theoretical physics , acoustics
This article questions whether there is a conflict between theacademic and business interests of a university in addressing grade inflation. A surveyof online master’s degree students at a British university was carried out. It askedstudents about a number of possible changes aimed at reducing the sacrifices involved ingaining a degree; making it less likely that students would fail modules or theirdegree; and reducing the degree drop-out rate to almost zero. Changes in the perceivedvalue of a degree or the university’s perceived reputation were measured. The conclusionis that students saw such changes as reducing the value of their degree. The researchsuggests that in certain circumstances, academic and business interests can be alignedin opposing grade inflation

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