Open AccessMedia Preferences That Facilitate Interpersonal Communication Regarding Sexual Health
Author(s) -
Rasheeta Chandler,
Versie JohnsonMallard,
Kevin E. Kip,
Mary E. Evans
Publication year - 2013
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/2158244013508958
Subject(s) - interpersonal communication , mass media , psychology , race (biology) , health communication , human immunodeficiency virus (hiv) , reproductive health , public health , cross sectional study , stratified sampling , social psychology , medicine , clinical psychology , demography , family medicine , population , advertising , environmental health , gender studies , sociology , nursing , communication , pathology , business
Young women are increasingly diagnosed with sexually transmittedinfections (STIs), including HIV. The aim of this study was to test various types ofmass media and their associations with interpersonal communication about sex and HIV orAIDS among female college students, stratified by race. The study used a nonexperimentalcross-sectional design and an electronic survey. The sample consisted of female collegestudents (N = 776) at a 4-year public university in the southeast. We found that therace of college women influenced their preferred media source for reception ofinformation about sex and HIV/AIDS, which subsequently either motivated or wasinsignificant to communication with parents and/or partners
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