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Thinking-Aloud About Stereotypical Mainstream and Opiate-Dependent Lifestyle Images
Author(s) -
McLeod Andrew,
Ogden Jane
Publication year - 2013
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/2158244013501156
Subject(s) - mainstream , opiate , psychology , normalization (sociology) , stereotype (uml) , social psychology , think aloud protocol , developmental psychology , sociology , medicine , philosophy , receptor , theology , usability , human–computer interaction , anthropology , computer science
Participants (6 male, 4 female) on a methadone maintenance program completed a Think-Aloud procedure while viewing two stereotypical picture sets depicting opiate-dependent and mainstream lifestyles. Discourse analysis indicated that participants used two different discourses: a stereotype-affirming defensive discourse , which involved affirming the negative and positive stereotypes regarding opiate-dependent and mainstream lifestyles, and a stereotype-refuting defensive discourse , which involved refuting negative opiate-dependent stereotypes while constructing mainstream lifestyles and members negatively. We argue that both discourses fit within a grander discourse concerning normalization with participants’ speech functioning to defend them from being negatively stereotyped by making them “normal” members of society.

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