Open AccessConsumer Trust in Information Sources
Author(s) -
Brad Love,
Michael Mackert,
Kami J. Silk
Publication year - 2013
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/2158244013492782
Subject(s) - competence (human resources) , affect (linguistics) , perception , relevance (law) , psychology , construct (python library) , public trust , public relations , marketing , business , social psychology , political science , computer science , communication , neuroscience , law , programming language
Trust is essential to understanding public reaction to innovativeissues. This research focuses on trust in information sources by explicating theconstruct of trust and testing a comprehensive model on several information sourcesabout genetically modified foods. Results from a survey of 369 participants reveal thesignificance of projecting competence and the role of the environment in which a targetpublic receives information. Perceptions of regulatory, social, business, and technicalenvironments affect how likely individuals are to follow advice from institutions likethe Food and Drug Administration and the news media. Future research should incorporateknowledge levels and personal relevance as variables likely to influence trustingrelationships
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