From “Chastity As a Gift” to “Doing It As a Sign of Love” | Zendy

Ana Rita Dias | Zendy; Carla Machado | Zendy; Miguel M. Gonçalves | Zendy

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From “Chastity As a Gift” to “Doing It As a Sign of Love”

Author(s) -

Ana Rita Dias,

Carla Machado,

Miguel M. Gonçalves

Publication year - 2012

Publication title -

sage open

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.357

H-Index - 32

ISSN - 2158-2440

DOI - 10.1177/2158244012467341

Subject(s) - human sexuality , portuguese , gender studies , sociology , sign (mathematics) , ambiguity , contradiction , heteronormativity , hierarchy , political science , linguistics , philosophy , law , mathematical analysis , mathematics

This study aims to analyze the media discourse about femininesexuality produced by Portuguese magazines. Texts about female sexuality published insix types of magazines between 1965 and 2006 were content analyzed. The results showedthat Portuguese media’s discourse on sexuality is not only becoming more liberal but isalso characterized by ambiguity and contradiction. Within a “progressive” discursiveframework for sexuality, tensions and double standards for women are still noticeable.The media discourse in Portugal continues to reinforce the established gender hierarchyand inequality in heterosexual relationships and maintain traditional genderroles

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