Social Media Use and Online Political Participation Among College Students During the US Election 2012 | Zendy

Hongwei Yang | Zendy; Jean L. DeHart | Zendy

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Social Media Use and Online Political Participation Among College Students During the US Election 2012

Author(s) -

Hongwei Yang,

Jean L. DeHart

Publication year - 2016

Publication title -

social media + society

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.941

H-Index - 32

ISSN - 2056-3051

DOI - 10.1177/2056305115623802

Subject(s) - social media , politics , social capital , political efficacy , online participation , multilevel model , social psychology , psychology , political communication , political science , public relations , sociology , the internet , social science , computer science , machine learning , world wide web , law

A total of 4,556 US college students were surveyed immediately after Election 2012 to investigate what social media–related psychological and behavioral factors predicted their online political participation. Structural equation modeling and hierarchical multiple regression results showed that online social capital, political self-efficacy, and Facebook group participation were positive predictors of online political participation, while social trust did not directly influence online political participation. General political use of Facebook and Twitter was a positive predictor of online political participation; however, extensive Facebook and Twitter use was a negative predictor. Implications for research and political practice are discussed

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