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Author(s) -
Eric J. Arnould,
Delphine Dion
Publication year - 2018
Publication title -
recherche et applications en marketing (english edition)
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.295
H-Index - 9
ISSN - 2051-5707
DOI - 10.1177/2051570718794894
Subject(s) - psychology , computer science
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