How Beauty Determines Gaze! Facial Attractiveness and Gaze Duration in Images of Real World Scenes | Zendy

Helmut Leder | Zendy; Aleksandra Mitrovic | Zendy; Juergen Goller | Zendy

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How Beauty Determines Gaze! Facial Attractiveness and Gaze Duration in Images of Real World Scenes

Author(s) -

Helmut Leder,

Aleksandra Mitrovic,

Juergen Goller

Publication year - 2016

Publication title -

i-perception

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.64

H-Index - 26

ISSN - 2041-6695

DOI - 10.1177/2041669516664355

Subject(s) - gaze , attractiveness , facial attractiveness , beauty , psychology , relation (database) , face (sociological concept) , cognitive psychology , eye tracking , natural (archaeology) , social psychology , communication , computer vision , aesthetics , computer science , art , linguistics , geography , philosophy , database , psychoanalysis , archaeology

We showed that the looking time spent on faces is a valid covariate of beauty by testing the relation between facial attractiveness and gaze behavior. We presented natural scenes which always pictured two people, encompassing a wide range of facial attractiveness. Employing measurements of eye movements in a free viewing paradigm, we found a linear relation between facial attractiveness and gaze behavior: The more attractive the face, the longer and the more often it was looked at. In line with evolutionary approaches, the positive relation was particularly pronounced when participants viewed other sex faces.

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