The new EU rulebook for online platforms: How to get it right, who will it impact and what else is needed?
Author(s) -
Eline Chivot
Publication year - 2021
Publication title -
european view
Language(s) - English
Resource type - Journals
eISSN - 1865-5831
pISSN - 1781-6858
DOI - 10.1177/17816858211050159
Subject(s) - disinformation , business , digital economy , position (finance) , competition (biology) , digital strategy , face (sociological concept) , cybercrime , the internet , industrial organization , marketing , social media , political science , law , computer science , digital marketing , ecology , social science , finance , sociology , biology , world wide web , social media marketing
Online platforms are drivers of innovation, growth, employment, creativity and information exchange. But new advantages can also bring new risks, or further entrench existing issues. Europe’s current rules have enabled the birth and growth of these companies, and of the free and open Internet as we know it. But they have not been designed to anticipate the challenges brought about by the growth of the digital economy, such as the spread of disinformation, and they are not fully adapted to the nature of competition in the digital markets. As the heart of its ambitious digital agenda, the EU is proposing new regulatory frameworks to maintain and improve its competitiveness, innovation and growth. This approach aims to protect its market from the side effects of digital markets dominated by large non-EU tech companies which, in some respects, are shielded from the rules of the game that the EU wants to set. It also aims to protect citizens and democracy. This is clearly a time to act, and a time to reform. It is also a time to strengthen its position: the EU has other battles and priorities that it must face along the way.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom