Sense-making Analysis: A Framework for Multi-Strategy and Cross-Country Research

While sense-making is a frequently used concept in everyday discourse and in several social science research areas, discussions about how the concept translates into methodology are currently scarce. This paper introduces a framework for analyzing how actors in different cultural contexts make sense of global concepts. By this we refer to expressions that are used and expected to find a common ground worldwide, yet are equivocal in their multiple meanings and connotations. The paper discusses methodological considerations of such a sense-making analysis. The paper cites examples from a mixed-methods, cross-country, sense-making analysis of societal transformations toward sustainability—a concept promoted by the United Nations 2030 Agenda. We identify three steps in a comprehensive sense-making analysis: 1) mapping relevant societal arenas for sense-making; 2) vertical analyses; and 3) horizontal analyses. We outline how different datasets can be approached vertically, focusing on the use of framing, metaphors, categorizations, and stories. This forms the basis for the horizontal analysis of societal narratives and recurrent themes across the different data sources. By presenting comprehensive vertical and horizontal analyses, researchers and state and non-state actors can gain insight into the broader varieties of sense-making that can enrich scientific analysis, enhance transparency and effectiveness in international relations, and support transnational governance and civil society collaborations.