Open AccessA Scheme for Analyzing the Results of Focus Groups
Author(s) -
Lilla Vicsek
Publication year - 2007
Publication title -
international journal of qualitative methods
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.414
H-Index - 29
ISSN - 1609-4069
DOI - 10.1177/160940690700600402
Subject(s) - moderation , situational ethics , scheme (mathematics) , focus (optics) , context (archaeology) , computer science , feature (linguistics) , focus group , content analysis , psychology , social psychology , artificial intelligence , machine learning , mathematics , sociology , linguistics , social science , history , mathematical analysis , archaeology , anthropology , philosophy , optics , physics
In this article the author presents a scheme that can be used to evaluate the results of focus groups. The novel feature of the scheme is that it involves the situational factors in the analysis: interactional factors, the environment, time factors, the content, personal characteristics of the participants, and the characteristics of the moderator. The author argues that it is worth taking these into account in making an analysis. If the analysis incorporates recognition that the data used are not independent of the concrete situation but are to be seen in context, the conclusions can be richer and more useful
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