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The aim of this study is to show how Google’s business model is concealed within Google Apps forEducation (GAFE) as well as how such a bundle is perceived within one educational organisation,consisting of approximately 30 schools. The study consists of two parts: 1) a rhetorical analysisof Google policy documents and 2) an interview study in a Swedish educational organisation.By making an implicit demarcation between the two concepts (your) ‘data’ and (collected)‘information’ Google can disguise the presence of a business model for online marketing and, atthe same time, simulate the practices and ethics of a free public service institution. This makesit problematic for Swedish schools to implement Google Apps for Education, bearing in mindGoogle’s surveillance practices for making profits on pupil’s algorithmic identities. From a frontend viewpoint of Google Apps for Education, the advantages of the services are evident to theusers, and emerge in the study, whereas back end strategies are relatively hidden.<p>Published online before print June 27, 2016</p>PhD thesi

Information We Collect: Surveillance and Privacy in the Implementation of Google Apps for Education