Mothers’ perceptions of introducing solids to their infant at six months of age: Identifying critical belief-based targets to promote adherence to current infant feeding guidelines

We investigated critical belief-based targets for promoting the introduction of solid foods to infants at six months. First-time mothers (N = 375) completed a Theory of Planned Behaviour belief-based questionnaire and follow-up questionnaire assessing the age the infant was first introduced to solids. Normative beliefs about partner/spouse (β = 0.16) and doctor (β = 0.22), and control beliefs about commercial baby foods available for infants before six months (β = -0.20), predicted introduction of solids at six months. Intervention programs should target these critical beliefs to promote mothers' adherence to current infant feeding guidelines to introduce solids at around six months.