Services research in tourism | Zendy

Anita Zehrer | Zendy; Birgit Muskat | Zendy; Matthias Muskat | Zendy

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Services research in tourism

Author(s) -

Anita Zehrer,

Birgit Muskat,

Matthias Muskat

Publication year - 2014

Publication title -

journal of vacation marketing

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.842

H-Index - 63

eISSN - 1479-1870

pISSN - 1356-7667

DOI - 10.1177/1356766714533334

Subject(s) - tourism , enabling , marketing , conceptual framework , business , service quality , empirical research , service (business) , quality (philosophy) , conceptual model , knowledge management , public relations , sociology , computer science , political science , psychology , social science , philosophy , epistemology , database , law , psychotherapist

Service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centred rationales. Ontologies and epistemologies are largely output orientated and customer centred, that is, performance of services, number of satisfied customers, loyal repeat visitors, overnight stays, financial performance and others. We argue that a need exists to reduce this imbalance. This conceptual article reviews the relevant literature before developing five fundamental premises regarding the enabler-oriented view of the tourism industry. Future research should conduct empirical studies to validate and/or modify the premises presented in this conceptual article

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