Individuation Based Usability of a Customized E-commerce Platform | Zendy

Steven Ford | Zendy; Jordan Schotz | Zendy; Fernando Montalvo | Zendy

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Individuation Based Usability of a Customized E-commerce Platform

Author(s) -

Steven Ford,

Jordan Schotz,

Fernando Montalvo

Publication year - 2021

Publication title -

proceedings of the human factors and ergonomics society annual meeting

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.207

H-Index - 43

eISSN - 1541-9312

pISSN - 1071-1813

DOI - 10.1177/1071181321651306

Subject(s) - usability , personalization , heuristic evaluation , pluralistic walkthrough , usability engineering , computer science , business , revenue , usability lab , productivity , e commerce , human–computer interaction , world wide web , accounting , economics , macroeconomics

The usability of interfaces is critical in commerce, as it can lead to increased productivity and revenue. However, employees often have different needs from a system based on their role within the company. Hancock, Hancock, and Warm (2009) suggested that applied scientists should embrace person-specific interactions as the world moves ever more toward individual customization. Magento is an open-source e-commerce platform that can be tailored to the needs of respective companies. In conjunction with a retail plant and flower sales company in Clearwater, Florida, we assessed the usability of a custom Magento interface, focusing on each employee’s individual needs in the organization using heuristic evaluation, usability assessment, and structured interviews.

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