Open AccessTiming Market Entry: The Mediation Effect of Market Potential
Author(s) -
Tarikul Islam,
Nigel Meade,
Ashish Sood
Publication year - 2021
Publication title -
journal of international marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.034
H-Index - 89
eISSN - 1547-7215
pISSN - 1069-031X
DOI - 10.1177/1069031x211068072
Subject(s) - attractiveness , business , multinational corporation , market segmentation , market penetration , industrial organization , econometrics , marketing , economics , psychology , finance , psychoanalysis