Open AccessIntroduction to the Special Issue on Marketing in a Globalized World: Challenges and Opportunities
Author(s) -
Kelly Hewett
Publication year - 2020
Publication title -
journal of international marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.034
H-Index - 89
eISSN - 1547-7215
pISSN - 1069-031X
DOI - 10.1177/1069031x20941510
Subject(s) - marketing , business , international marketing , globalization , economics , market economy
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