Internalization of Multiple Perspectives or Dissonance Reduction? | Zendy

Robert A. Wicklund | Zendy; Jack W. Brehm | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Internalization of Multiple Perspectives or Dissonance Reduction?

Author(s) -

Robert A. Wicklund,

Jack W. Brehm

Publication year - 2004

Publication title -

theory and psychology

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.658

H-Index - 52

eISSN - 1461-7447

pISSN - 0959-3543

DOI - 10.1177/0959354304043640

Subject(s) - cognitive dissonance , self justification , self perception theory , spell , psychology , social psychology , reading (process) , cognition , epistemology , cognitive psychology , sociology , philosophy , linguistics , neuroscience , anthropology

In numerous research programs based on the concept of cognitive dissonance, participants play a role that is ostensibly in conflict with their pre-existing values. A strict reading of dissonance theory (Festinger, 1957) leads us to suppose that these role-playing, or ‘forced compliance’, procedures generally create results that are not implied by the theory. We spell out a theoretical position that comes to terms with these effects of role-playing, one that approaches role-playing procedures from the standpoint of the development of multiple value repertoires. From this viewpoint the outcomes of role-playing do not stem from contradictions— or cognitive dissonance—within the person’s sets of values.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research