“I can be your Tinder nightmare”: Harassment and misogyny in the online sexual marketplace

On Instagram, the accounts Bye Felipe and Tinder Nightmares feature screen-grabbed messages of sexist abuse and harassment women have received from men on dating apps. This paper presents a discursive analysis of 526 posts from these Instagrams. Utilising a psychosocial and feminist poststructuralist perspective, it examines how harassing messages reproduce certain gendered discourses and (hetero)sexual scripts, and analyses how harassers attempt to position themselves and the feminine subject in interaction. The analysis presents two themes, termed the “not hot enough” discourse and the “missing discourse of consent”, which are unpacked to reveal a patriarchal logic in which a woman's constructed “worth” in the online sexual marketplace resides in her beauty and sexual propriety. Occurring in response to women's exercise of choice and to (real or imagined) sexual rejection, it is argued these are disciplinary discourses that attempt to (re)position women and femininity as sexually subordinate to masculinity and men. This paper makes a novel contribution to a growing body of feminist work on online harassment and misogyny. It also considers the implications for feminist theorising on the link between postfeminism and contemporary forms of sexism, and ends with some reflections on strategies of feminist resistance.