Présentation et applications des mesures implicites de restitution mémorielle en marketing
Author(s) -
Olivier Trendel,
Luk Warlop
Publication year - 2005
Publication title -
recherche et applications en marketing (french edition)
Language(s) - French
Resource type - Journals
eISSN - 2051-2821
pISSN - 0767-3701
DOI - 10.1177/076737010502000204
Subject(s) - humanities , restitution , art , political science , law
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