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Recherches sur la Marque: quelques dangers, quelques directions
Author(s) -
Dwight Merunka
Publication year - 2002
Publication title -
recherche et applications en marketing (french edition)
Language(s) - French
Resource type - Journals
eISSN - 2051-2821
pISSN - 0767-3701
DOI - 10.1177/076737010201700301
Subject(s) - humanities , sociology , art

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