Open AccessMay the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World
Author(s) -
Martin Mende,
Maura L. Scott
Publication year - 2021
Publication title -
journal of public policy and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.162
H-Index - 74
eISSN - 1547-7207
pISSN - 0743-9156
DOI - 10.1177/07439156211000741
Subject(s) - scope (computer science) , marketing , business , public relations , political science , computer science , programming language