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How Does Internet Usage Influence Young Travelers’ Choices?
Author(s) -
Jinhyun Hong,
David Philip McArthur
Publication year - 2017
Publication title -
journal of planning education and research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.965
H-Index - 72
eISSN - 1552-6577
pISSN - 0739-456X
DOI - 10.1177/0739456x17736811
Subject(s) - the internet , advertising , travel behavior , affect (linguistics) , business , marketing , psychology , economics , computer science , microeconomics , communication , world wide web
New technologies have significant effects on travel behavior, attitudes, habits and potentially future travel demand. Effects may be more prominent for Millennials. Little empirical research has investigated these relationships, mainly due to data limitations. This study focuses on the potential influence of using the Internet while traveling on Millennials’ plans for car ownership. We examine two questions: Does using the Internet while traveling influence trip frequencies? and Does it affect Millennials’ intention to purchase a car? Results suggest that Internet use while traveling is positively associated with travel demand and the intention to purchase a car in the near future.

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