Open AccessConsumers’ Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution
Author(s) -
Ning Chen,
Francine Espinoza Petersen
Publication year - 2022
Publication title -
journal of macromarketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.845
H-Index - 55
eISSN - 1552-6534
pISSN - 0276-1467
DOI - 10.1177/02761467221111987
Subject(s) - sustainability , business , marketing , profit (economics) , loyalty , attribution , advertising , economics , microeconomics , psychology , social psychology , ecology , biology