From the Editor
Author(s) -
Philip R. Cateora
Publication year - 1990
Publication title -
journal of marketing education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.976
H-Index - 55
eISSN - 1552-6550
pISSN - 0273-4753
DOI - 10.1177/027347539001200201
Subject(s) - computer science , psychology , business
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