Open AccessKeeping the Marketing Curriculum Current in an Era of Digital Disruption
Author(s) -
Crittenden Victoria L.,
Peterson Robert A.
Publication year - 2019
Publication title -
journal of marketing education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.976
H-Index - 55
eISSN - 1552-6550
pISSN - 0273-4753
DOI - 10.1177/0273475319849652
Subject(s) - curriculum , marketing , business , current (fluid) , digital marketing , public relations , sociology , political science , pedagogy , engineering , electrical engineering
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