Open AccessDigital Disruption: The Transdisciplinary Future of Marketing Education
Author(s) -
Victoria L. Crittenden,
Robert A. Peterson
Publication year - 2019
Publication title -
journal of marketing education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.976
H-Index - 55
eISSN - 1552-6550
pISSN - 0273-4753
DOI - 10.1177/0273475319825534
Subject(s) - marketing , business , digital marketing , knowledge management , sociology , public relations , computer science , political science
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