Language Choice Matters: When Profanity Affects How People Are Judged

Swearing is prevalent in our society, but the influence of such language choices on judgments of others is not well understood. This study examines how the composition of conversational dyads, speaker’s gender, and use of profanity influence impressions. Participants ( N = 138) were randomly assigned to read two conversations and rate target speakers (one male, one female). The conversations had neither, one, or both speakers using profanity and consisted of same- or mixed-gender dyads. The result is a 2 (target speaker, male/female) × 2 (dyad composition) × 3 (profanity) mixed design with speaker gender as the repeated measure. Speakers using profanity had poorer impression ratings on several variables, including overall impression, intelligence, and trustworthiness. Speakers swearing in mixed-gender dyads were rated as less sociable, and males swearing in mixed-gender dyads were rated as more offensive. Language choices matter, and more research is needed to understand the unconscious biases held against those who use profanity.