
Case Analysis for ‘Managing Adversity: Brands and COVID-19’
Author(s) -
Priya Narayanan
Publication year - 2022
Publication title -
vikalpa
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.241
H-Index - 23
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/02560909221109018
Subject(s) - covid-19 , psychology , pandemic , virology , medicine , outbreak , disease , infectious disease (medical specialty) , pathology