Open AccessDiagnoses
Publication year - 1998
Publication title -
vikalpa the journal for decision makers
Language(s) - English
Resource type - Journals
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090919980209
Subject(s) - engineering , feature (linguistics) , management , philosophy , economics , linguistics
The July-September 1997 issue of Vikalpa had featured a Management Case titled ‘Blair Water Purifiers India’ by James E Nelson which dealt with international marketing strategy and current business conditions in India particularly in the field of home water purification devices. In this issue, we feature three responses on the case by Regi V Mathew, V Sanal Kumar, and Zillur Rahman.
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