Open AccessDiagnoses
Publication year - 1995
Publication title -
vikalpa the journal for decision makers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.241
H-Index - 23
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090919950106
Subject(s) - competition (biology) , publishing , management , carry (investment) , political science , business , economics , law , finance , ecology , biology
In the July-September 1994 issue of Vikalpa, we had published a Management Case titled “National Publishing Company: Marketing of Children's Fortnightly Magazine” by Abraham Koshy which focused on Titli, its market, its competition, etc. In this issue, we carry two responses on the case by James E Nelson and Sanjeev Bikhchandani.
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