Towards a Strategy for Software Exports: The Case for Strategic Alliances | Zendy

Ashok Korwai | Zendy

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Towards a Strategy for Software Exports: The Case for Strategic Alliances

Author(s) -

Ashok Korwai

Publication year - 1991

Publication title -

vikalpa the journal for decision makers

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.241

H-Index - 23

eISSN - 2395-3799

pISSN - 0256-0909

DOI - 10.1177/0256090919910401

Subject(s) - strengths and weaknesses , software , business , strategic management , industrial organization , strategic sourcing , strategic planning , marketing , strategic financial management , process management , computer science , philosophy , epistemology , programming language

This article by Ashok Korwar continues the discussion of strategic issues in software exports (which was started in the July- September issue of Vikalpa) by analysing the structure of the global computer software industry in terms of major forces in each major segment of the market. Based on the analysis of the strengths and weaknesses of the Indian software industry, the paper makes a case for Indian companies to enter into strategic alliances with major players in one important segment of the market — the Systems Management segment.

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