An Overview of the Pesticides Industry and its Marketing Environment

The pesticides industry has grown by 7.6 per cent during the last 20 years. It has also undergone a structural change from low value products to high value products. The major constituents of this industry are technical grade material manufacturers, formulators, and dealers. In this article, U K Srivastava and N T Patel analyse the growth of the pesticides industry, the changes in the product mix, the problems of the constituents, and the marketing scenario. According to them, there is vast scope for accelerating pesticides consumption by diversifying to hitherto untapped regions and crops. This, however, calls for a major market development effort on the part of the industry.