Open AccessConsumerism: Emerging Challenges and Opportunities
Author(s) -
Joyeeta Gupta
Publication year - 1986
Publication title -
vikalpa the journal for decision makers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.241
H-Index - 23
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090919860207
Subject(s) - consumerism , action (physics) , marketing , business , momentum (technical analysis) , consumer awareness , advertising , economics , market economy , physics , finance , quantum mechanics
Consumer movement in our country is gaining momentum in the recent past. A number of consumer centres have come up all over the country, mostly educationoriented while some are action-based. Joyeeta Gupta describes these and draws the implications of the rising consumer awareness for the managers, for the policy-makers, and for the consumers themselves.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom