Open AccessLeading Digital Strategy: Driving Business Growth through Effective E-commerce
Author(s) -
Lakshmi Goyal
Publication year - 2017
Publication title -
vikalpa the journal for decision makers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.241
H-Index - 23
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090917703755
Subject(s) - business , electronic business , process management , business model , industrial organization , marketing
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