Open AccessWhere Do We Go From Here? The Survival and Recovery of Black-Owned Businesses Post-COVID-19
Author(s) -
Darcelle C. Lahr,
Ashley Adams,
Alec Edges,
Jillian Bletz
Publication year - 2022
Publication title -
humanity and society
Language(s) - English
Resource type - Journals
eISSN - 2372-9708
pISSN - 0160-5976
DOI - 10.1177/01605976211049243
Subject(s) - thriving , sustainability , social capital , business , dimension (graph theory) , covid-19 , public relations , people of color , race (biology) , marketing , economic growth , sociology , economics , political science , social science , medicine , ecology , mathematics , disease , pathology , infectious disease (medical specialty) , pure mathematics , biology , gender studies
Given the direct relationship between business ownership and economic vibrancy within communities of color, this research explores a tailored approach for addressing persistent race-based economic disparities inhibiting business ownership in communities of color. While significant evidence exists regarding the need for access to capital, education, and the market to improve the sustainability of businesses of color, this research demonstrates the need for an additional component (the “Fourth Dimension”) to spur the development of thriving, socially oriented Black-owned business communities. We envision the “Fourth Dimension” comprising a collaborative, community-oriented social growth strategy for small Black-owned businesses implemented through enhanced and deliberate cooperative, community-supported market engagement.