Staying Tuned or Tuning Out? A Longitudinal Analysis of News-Avoiders on the Micro and Macro-Level

European media landscapes have changed into high-choice environments. Additionally, research suggests an increasing number of people are staying away from the news (news-avoiders). In two studies, we approach the topic on the macro and micro-level. In Study 1, we analyze on the macro-level how news-avoiders in 18 EU countries have developed since the late 1980s and what role country variables play in this context. We use multilevel spline models to distinguish between two phases of technological advancement. Findings suggest an increase in news-avoiders in the phase when the Internet was available. The market share of public-service broadcasters is no discerning factor for the number of news-avoiders in different countries. Using German panel-data, Study 2 takes a closer look at the news-avoiders in the Internet phase. We also show the increase of news-avoiders on the micro-level, but do not identify an increasing impact of political interest on news avoidance over time.