Why the “Hoax” Paper of Baldwin (2018) Should Be Reinstated

In 2018, a peer-reviewed article was published under the name of Richard Baldwin in which the author presented a critique of fat exclusion and advocated “fat bodybuilding” as a sport. Some months later, it became apparent that the article was intended as a hoax written to raise awareness to, or “expose”, a certain ideology promoted by some academics. As a result, the editors retracted the article. Using the principles of methodological behaviorism, and other hoax or hoax-like articles, I will argue that the thoughts and opinions held by any author are not important to the argument they present. I will also argue that this form of reflexive ethnography is too problematic to serve as a method of enquiry. I will therefore conclude that the Baldwin article should be reinstated.