Open AccessThe Effect of Evocative Frames on Strategic Decisions
Author(s) -
Robert J. Marshak,
Loizos Heracleous
Publication year - 2022
Publication title -
journal of applied behavioral science/the journal of applied behavioral science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.834
H-Index - 66
eISSN - 1552-6879
pISSN - 0021-8863
DOI - 10.1177/00218863221104864
Subject(s) - framing (construction) , salience (neuroscience) , emotive , situated , perspective (graphical) , framing effect , social psychology , psychology , frame of reference , salient , cognitive psychology , sociology , computer science , artificial intelligence , physics , structural engineering , quantum mechanics , anthropology , persuasion , engineering