Open AccessServing the Individual Traveler: "Biki" Oberoi
Author(s) -
Chekitan S. Dev,
Al Glanzberg
Publication year - 1990
Publication title -
cornell hotel and restaurant administration quarterly
Language(s) - English
Resource type - Journals
eISSN - 1552-3853
pISSN - 0010-8804
DOI - 10.1177/001088049003100201
Subject(s) - business , business travel , marketing , customer base , advertising , tourism , geography , archaeology
By focusing on the individual business traveler, “Biki” Oberoi has guided Oberoi Hotels from their base in India to management of 31 hotels in nine countries on four continents
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