Nazwy nosicieli cech jako przykład perswazyjnego wyzyskiwania kategorii słowotwórczych w tekstach reklam | Zendy

Ewa Rogowska-Cybulska | Zendy

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Nazwy nosicieli cech jako przykład perswazyjnego wyzyskiwania kategorii słowotwórczych w tekstach reklam

Author(s) -

Ewa Rogowska-Cybulska

Publication year - 2015

Publication title -

slavia meridionalis

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.135

H-Index - 1

eISSN - 2392-2400

pISSN - 1233-6173

DOI - 10.11649/sm.2013.008

Subject(s) - attributive , meaning (existential) , linguistics , word formation , word (group theory) , feature (linguistics) , relation (database) , psychology , philosophy , computer science , epistemology , database

Attributive names as an example of the persuasive usage of the word formation categories in advertising texts The article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating of a systemic categorial meaning by its text change in relation to a systemic meaning to giving such a meaning to lexemes which, when it comes to word formation, are indivisible.

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