The Perception and Comprehension of Audiovisual Advertisements Among Learners of Polish

The main aim of this article is to examine the extent to which international learners of the Polish language are able to understand audio-visual advertisements based on idiomatic phrases. To answer this question, research was conducted amongst students of B2 level or higher, according to the Common European Framework of References for Languages (Council of Europe, 2002). This paper joins two distinct but inseparable disciplines in this field of study — namely marketing and language — in order to demonstrate audio-visual commercial advertising as a language discourse.