The linguistic aspect of strategic framing in modern political campaigns | Zendy

Agnieszka Pluwak | Zendy

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The linguistic aspect of strategic framing in modern political campaigns

Author(s) -

Agnieszka Pluwak

Publication year - 2015

Publication title -

cognitive studies | études cognitives

Language(s) - English

Resource type - Journals

eISSN - 2392-2397

pISSN - 2080-7147

DOI - 10.11649/cs.2011.019

Subject(s) - framing (construction) , politics , linguistics , political science , sociology , epistemology , history , law , philosophy , archaeology

The linguistic aspect of strategic framing in modern political campaigns The following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.

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