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Tourism has constituted one of the sectors of more impact in the Cuban economy and in the last times the offers of this type have been diversified, favoring the products related with the nature and the culture of the communities. The municipality of Calixto Garcia is located in the western part of Holguin province, framed around the central highway and its main economic line constitutes the agricultural sector. It also has significant natural, cultural and historical resources, but their management, in the search of transforming them into products of tourist attraction has been not enough to favor a sustainable and prospective development of the municipality, due to that an efficient use of the existent patrimonial resources is made. The present work proposes a patrimonial tourist product, related with the traditions of the local popular culture, incentivizing the protection of the natural diversity and the heritage. The potentialities of the municipality in this field are also exposed, as well as the particularities and the design of the product.

Procedure and Design of a Patrimonial Tourist Product for the Municipality of “Calixto García”