Open AccessBuilding the Brand “<i>Cafés do Brasil</i>”: The Institutional Challenges and Their Effects on the Brand’s Positioning on the International Market
Author(s) -
Marco Aurélio Oliveira Santos
Publication year - 2018
Publication title -
european business and management
Language(s) - English
Resource type - Journals
eISSN - 2575-5811
pISSN - 2575-579X
DOI - 10.11648/j.ebm.20180401.14
Subject(s) - consumption (sociology) , sustainability , business , government (linguistics) , quality (philosophy) , commodity , marketing , industrial organization , finance , ecology , social science , linguistics , philosophy , epistemology , sociology , biology
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