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Book Review
Author(s) -
Sonia PértegaDíaz,
E.M.M. Fonseca,
S. Weissenbacher,
J. Ring,
H. Hofmann,
Yutaka Takagi,
Hidemi Nakagawa,
Kazuhiko Higuchi,
Thomas Hultsch,
Alexander Kapp,
Jonathan Spergel,
Hélio Amante Miot,
Luciane Donida Bartoli Miot,
Gabriela Roncada Haddad,
Stéphane Dalle,
F. Skowron,
S. Ronger-Savlé,
B. Balme,
L. Thomas,
Carlo La Vecchia,
Silvano Gallus,
Luigi Naldi,
Nina Poenitz,
J. Simon-Ackermann,
Alexei Gratchev,
M. Qadoumi,
C.-D. Klemke,
R. Stadler,
Almut Kremer,
Michael Radenhausen,
Ulrike Henke,
C. Assaf,
Jochen Utikal,
S. Goerdt,
E. Dippel,
Rie Sakai,
Shigeyuki Matsui,
Masanori Fukushima,
Hideyo Yasuda,
Harumitsu Miyauchi,
Yoshiki Miyachi,
Genji Imokawa,
Hanne Nybæk,
Gregor B. E. Jemec,
Pascale Peeters,
JeanPaul Ortonne,
René Sitbon,
Eric Guignard,
Z. Reguiaï,
B. Cribier,
C. Derancourt,
G. Perceau,
Philippe Bernard,
Lilla Vitéz,
Elisabeth Heese,
Gottfried Wozel,
Carlo Vittorio Cannistraci,
Ilaria Lesi La Parola,
M Falchi,
Mauro Picardo,
İkbal Esen Aydıngöz,
Mihriban Özcivan,
Tülin Mansur,
N.G. Stavrianeas,
Peter Itin,
Georg Eich,
Susanna K. Fistarol,
S. Aractingi,
Areti Xifteri,
Dimitra Kavatha,
H. Vrettou,
Jacek C. Szepietowski,
Adam Reich,
Danuta Nowicka,
Jolanta Węgłowska,
T Szepietowski,
Ayşe Kavak,
Yusuf Akcan,
Uğur Korkmaz,
Chong Ae Kim,
Anke König,
Débora Romeo Bertola,
Luigi Albano,
Gilka Jorge Fígaro Gattás,
Dorothea Bornholdt,
L. Leveleki,
Rudolf Happle,
K.-H. Grzeschik,
Masumi Osawa,
Toshio Demitsu,
Sunao Toda,
Hideto Yokokura,
T. Bieber,
Michael J. Cork,
C. Ellis,
Giampiero Girolomoni,
Richard Groves,
Richard Langley,
Thomas A. Luger,
M. Meurer,
D. Murrell,
Seth J. Orlow,
A. Paller,
Y. De Prost,
L. Puig,
J.H. Saurat,
T. Schwarz,
Neil H. Shear,
G Stingl,
A. Taïeb,
K. Thestrup-Pedersen,
L. Misery,
O. Bayrou,
C. Pecquet,
Antoine Flahault,
C. Artigou,
N Abuaf,
F Leynadier,
Naoka Umemoto,
Tomoko Yamada,
Kozo Yoneda,
Maki Kakurai,
Mariko Yoshida,
Takashi Hashimoto,
Margarita Larralde,
Hiroyuki Hara,
Maiko Kobayashi,
Ai Yokoyama,
Mizuki Tochigi,
Akie Matsunaga,
Hidenao Shimizu,
Junko Goshima,
Hiroyuki Suzuki,
Stefan Trachsler,
R.M. Trüeb,
Manuel Almagro,
Jesús del Pozo,
J. GarcíaSilva,
Miguel Pérez-Garcı́a,
Jesús RodríguezLozano
Publication year - 2005
Publication title -
dermatology
Language(s) - English
Resource type - Journals
eISSN - 1421-9832
pISSN - 1018-8665
DOI - 10.1159/000087389
Subject(s) - dermatology , medicine
Value Creation 4.0, Marketing Products in the 21st Century by Gabor Rekettye adopts a practical and visual text-book approach designed to explore key aspects of value creation through 14 chapters, divided into main sections; interpretation and definition of the value concept, the components of value, management and planning and development of value. In this book Gábor Rekettye includes relevant marketing concepts and highlights real life situations and challenges in the cyber age through relevant case studies, which makes it a suitable marketing guide for both HE educators and students. Each chapter is kept short and tables, images and diagrams are used effectively to complement his strong reasoning, pertinent marketing concepts and related discussions.

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